About ironshore.
Ironshore Films is an independent Canadian film company developing original documentaries, series, branded entertainment, and cinematic productions for the next generation of storytelling.
Director-led. story-driven.
Jonathan Poirier is a Canadian director, producer, and founder of Ironshore Films. His work spans documentaries, branded entertainment, commercials, music videos, and original series, with a focus on character-driven storytelling rooted in culture, identity, and human experience.
Mentored by acclaimed director Julien "Director X" Lutz, Poirier built his career across music, film, television, and branded content, collaborating with global artists, major brands, and broadcast platforms across North America.
Today, his primary focus is the development of original documentary and television properties through Ironshore Films, including GREATNESS, a documentary series exploring what remains after achievement — examining legacy, purpose, identity, and life beyond the spotlight.
Collaborations
- Sean Paul
- Ne-Yo
- Alkaline
- Drake
- Skip Marley
- 450
- Apple
- Scotiabank
- OLG
- Smirnoff
- Pop Mart
- Fifty5 Blue
- 1800 Tequila
- Gran Coramino
- MNEE Stablecoin
- Fight Network
- FUBO
- CTV
- MuchMusic
- ABC
- CITY TV
Selected recognition.
- 01MuchMusic Video AwardIndependent Video of the Year
- 02SOCAN Award
- 03Yellow Pencil AwardSmirnoff “Raw Tea Partay”
- 04Juno AwardNominee - Best Rap Album
- 05Stylus AwardNominee - Song of the Year
- 06Caribbean Music AwardsDirector of the Year
Work With ironshore.
For production, development, partnerships, branded entertainment, and studio inquiries.